It was a busy week here at our Calypso headquarters planning lots of sun safety events for Sun Awareness Week, which ran from the 14th-20th May. The annual campaign is run by the British Association of Dermatologists (BAD) and is aimed at raising awareness about the dangers of overexposure to the sun and encouraging people to check themselves regularly for signs of skin cancer.
We were delighted to be able to get involved in two important sun awareness events to encourage sun safety among military personnel and construction workers. These campaigns highlighted the fact that sunscreen is an everyday essential and not just something reserved for your annual sun holiday abroad.
Educating the military about sun safety with ScreenCancerUK
ScreenCancer UK provides life-saving cancer screening services and continually strives to find more innovative screening technology to improve their services. They organised a wellness event for the British Army on the 17th May and had a stand promoting sun awareness.
The campaign is very relevant, as a recent study from the American Academy of Dermatology (AAD) revealed that there is an increased skin cancer risk among U.S. military members. We helped out with this event by providing free Sun Lotion SPF30 sachets to the British military personnel who attended the event.
Teaming up with Bracknell Roofing to promote sun safety
We also launched our partnership with Bracknell Roofing during sun awareness week. The Burton on Trent-based company distributed our sunscreens to all of its 300+ roofers to encourage them to take care of their skin while they’re at work. This initiative was launched in response to a 2015 study by Imperial College London, which found that 42 per cent of malignant melanoma cancer cases involve construction workers. Other key sectors include agriculture, public administration and defence, and land transport.
When you think of occupational hazards on construction sites, you don’t immediately consider the sun, but with a growing number of skin cancers being linked to this particular workforce, it is important for construction companies around the country to raise awareness about the dangers of working outside in the sun unprotected.
We are driving home the message in 2018 that “EVERY Day is a SUN-Day” and will be campaigning throughout the year to educate on how best to protect your skin from the sun. To find out more ways to practice sun safety, visit the Be Sun Ready page on our website: http://calypsosun.com/be-sun-ready/.